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Project

Vanish Mode

Agency

META in-House

Synopsis

Vanish mode is the latest Messenger feature that enables you to have messages disappear after they've been read.

The mobile-first launch on Instagram and Facebook focused on all the temporary things you don't necessarily want lasting forever.

Project

Agency

AR Mural

META in-House

Synopsis

Most people love murals and as part of Messenger's recent "that close" campaign we wanted to not only create a mural of our own, but give the installation a surprise and delight quality that would keep people coming back.

About

Within the artwork was a QR code which enabled the mural to surprise and delight friends who engaged in "that close" interactions, the types of things you can only do with a friend.  High-fives triggered an explosion of confetti while hugging activated a pulsating heart.

Project

Campaign Launch

Agency

META in-House

Synopsis

We turned an insight about Gen Z and how they use Messenger, into Facebook's first brand campaign for the platform.

Moving Posters _ Social

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