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Project

Bringing Hamill Back

Agency

Chiat Day L.A

Synopsis

Long before Mark Hamill was an iconic actor, he was fired from working the drive-thru at Jack in the Box. So to help Jack in the Box bring back two popular menu items, we also brought back their most famous former employee.

The FIlm

Stunt and Social

To kick things off, we pulled off a stunt where Mark surprised customers by reprising his role at the drive-thru.

We also released a social film in which Jack asks if the famous actor can move French Toast Sticks and Spicy Chicken Strips with his mind. 

Comic Book

We even released a comic book, telling the epic tale of how Jack and Mark were able to put the past behind them and come together once again for the sake of marketing. 

Anchor 3

:15 film

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